All ad units optimized for media platforms and devices.
YouTube
The ideal platform for creating awareness, YouTube is the #1 video site on the internet – capable of reaching over 90% of your in-market audience. Get your message out to shoppers as they begin researching their next vehicles.
Google DV360
An excellent choice for audience targeting, Google DV360 reaches in-market shoppers through thousands of websites and applications. The platform boasts one of the highest rates for video watching completion.
Facebook
Still holding the title of most popular social media channel, Facebook is a convenient way to reach in-market shoppers. This platform provides huge potential to reach high-intent audiences across all age groups and lifestyles.
Instagram
Ideal for introducing new generations to your brand, Instagram is all about entertaining your audiences and bringing them into your world. Start creating brand loyalty through videos that speak to your emerging shoppers’ lifestyle goals.
Short-Form Video
Compelling content for TikTok, YouTube Shorts, Instagram Reels and Facebook Reels. Short-form video has skyrocketed in the U.S. market, and consumers regularly watch short clips of diverse content from their mobile devices.
CTV / Broadcast TV
Reach broadcast TV watchers and/or cord-cutters who subscribe to streaming services on the biggest screen in the home. Through a combination of the two advertising methods, you can reach the bulk of your potential buyers.
The EV Retail Ad Studio provides ready-to-run, downloadable and dealer-branded ad units each month at the speed of retail – specifically for your electric vehicle marketing endeavors. These high-quality video ad units are created for each media platform to ensure the optimal consumer experience. Two dealer packages are provided to allow each dealer to select the best option for them. This low-cost high value video ad content offering helps the dealer to spend less money on video production and more money in media reaching new auto shoppers within their local market.
The EV video ads can be easily downloaded each month by the dealer, their designated agency or certified digital advertising provider. All ad units are updated monthly with new incentive offers. Throughout the year the library of ad units will continue to grow with new ad units.
All ads are customized by dealer in text and within the voiceover.
ADDITIONAL SERVICES
CAMPAIGN MANAGEMENT SERVICES(LET US PLACE YOUR AD CONTENT)
Placing your digital ad campaigns across digital, short-form, and CTV media platforms requires specialized skills and expertise. UnityWorks is the premier provider of automotive retail video marketing and has placed over 100,000 dealer campaigns per year on these platforms.For an additional fee, you can access our specialized services to place and optimize your campaigns if you prefer to have us do the work for you.
DYNAMIC INVENTORY VIDEO ADS
Dynamic Inventory Video Ads are a great way to bolster your video marketing efforts and promote your on-the-lot inventory. For a nominal fee, you can add VIN inventory to your Facebook video carousel campaigns. Shoppers who click on your inventory will be taken directly to that VDP page. (For this feature you must utilize UnityWorks to access your VIN feed and handle campaign management).
Dealer advertising investments
Should align with media consumption
Video is the ideal platform to create demand
Video creates an emotional connection with consumers
Video campaigns reach a new generation of auto buyers
The EV Knowledge Center serves as a comprehensive resource hub dedicated to electric vehicles (EVs). It provides valuable information on EV technology, charging infrastructure, sustainability, and policy developments. Designed for both consumers and industry professionals, the EV Knowledge Center features expert insights, educational materials, and hands-on tools to workshops to promote awareness and facilitate the transition to electric mobility.
